Informal
Informal wants to change our food systems and our relation to food through technology. We are starting with reinventing the platform that restaurants are built on from the ground up. For that we are building a digital and physical toolkit for entrepreneurial chefs so that they can tap into efficiencies that usually are only accessible to big soulless chains, enabling chefs to bring diverse, high quality and sustainable food options to their communities.
Rebuilding Restaurants from the ground up
Restaurants are over a century old and we have seen little innovation on the infrastructure in the last decades outside of large soulless chains. Rather than using a patchwork of tools that don't fit together we are rebuilding the elements that restaurants need from the ground up.
Human Technology
Technology in connection to food and restaurants has predominantly been associated with making things cheaper, lower the quality and take humans out of the equation. We strongly believe in technology as a tool to augment or human capabilities and create experiences that are more personal and feel more human rather than interacting with robots and touchscreens.
Physical Dining Experiences
We want to ...Empowering Entrepreneurial Chefs
Whether they started in food trucks, food markets, in their living room or in Michelin star restaurants we want to give the most talented chefs from around the world to open restaurants based on merit, their brand and the food they make not who they know, where their from, what their gender is or what the color of their skin is. Restaurants as a platform for change
For us restaurants are just the beginning and a platform to affect change since we all spend a lot of money on eating out. If we can redirect some of that consumer spending in allowing chefs to create their own businesses, give us all access to more healthy & diverse food, create places where local communities comes together, higher quality ingredients and fair pay for employees we will have made a small contribution to how we want to see the world.
Restaurant Industry
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We need help
...
Physical Dining Experiences
We want to ...
We want to ...
Empowering Entrepreneurial Chefs
Whether they started in food trucks, food markets, in their living room or in Michelin star restaurants we want to give the most talented chefs from around the world to open restaurants based on merit, their brand and the food they make not who they know, where their from, what their gender is or what the color of their skin is.
Whether they started in food trucks, food markets, in their living room or in Michelin star restaurants we want to give the most talented chefs from around the world to open restaurants based on merit, their brand and the food they make not who they know, where their from, what their gender is or what the color of their skin is.
Restaurants as a platform for change
For us restaurants are just the beginning and a platform to affect change since we all spend a lot of money on eating out. If we can redirect some of that consumer spending in allowing chefs to create their own businesses, give us all access to more healthy & diverse food, create places where local communities comes together, higher quality ingredients and fair pay for employees we will have made a small contribution to how we want to see the world.
For us restaurants are just the beginning and a platform to affect change since we all spend a lot of money on eating out. If we can redirect some of that consumer spending in allowing chefs to create their own businesses, give us all access to more healthy & diverse food, create places where local communities comes together, higher quality ingredients and fair pay for employees we will have made a small contribution to how we want to see the world.
Restaurant Industry
...
...
We need help
...
...